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Max-Eyth-Allee 100

14469 Potsdam

Tel. +49 (0)331 5699-0

E-Mail atb@atb-potsdam.de

Koordinierendes Institut

Nachricht

Cultivating fresh ideas for rural businesses and entrepreneurs

15. Juni 2018: A new European initiative is working to identify the vital ingredients for developing rural entrepreneurship and successful business models in high potential sectors such as food and agriculture, bio-based value chains and services. ATB is partner in the project.

Rural areas cover more than 50% of Europe’s surface and are home to over 20% of its population. They host the continent’s natural resources; nurture its biodiversity and feature spectacular landscapes. They also play an important role in Europe’s economy, with the agricultural sector in particular supporting millions of jobs. However, rural areas face numerous challenges. Global competition, automation, changing markets and environmental challenges are all having an impact on rural activities. 

To help address these issues, an international team of business innovators, investor gateways, researchers and NGOs have created RUBIZMO – business models for modern rural economies – a collaborative project to identify the best initiatives and conditions for supporting rural jobs and growth. 

RUBIZMO believes that a new set of dynamics means rural economies are ripe for change.  New communication technologies to support collaboration, shifting value chains and a growing acknowledgement of biodiversity and climate change mitigation all present significant opportunities as well as challenges. Experts from across Europe will be examining how ‘hot spots’ for business success in this environment can be nurtured and eventually recreated elsewhere.  

The rural economy holds great potential for pioneering deeply embedded sustainability and social return on investment in business models. In this respect, RUBIZMO will highlight the best business models and initiatives that create value for the economy, environment and society in equal measure.   

RUBIZMO will focus on three key elements to help make this happen: 

• Identifying and analysing promising business models and collaborative networks fertile for up-scaling and replication
• Providing easy access overviews of these rural ‘hot spots’ of business innovation and practical support tools for entrepreneurs, local networks and policy makers to adopt them
And most importantly,
• Active coaching of entrepreneurs and peer-to-peer training focusing on creating the novel collaboration patterns RUBIZMO assessment has identified as key for improved competitiveness and sustainability of the business model. 

ATB's main contribution consists in characterising environments of business models for identifying barriers, challenges and opportunities including policies, institutions and governance structures hampering or promoting innovative business models. The resulting decision support instruments can be used to assess the adequacy of business environments for the deployment of business models. Organisational and institutional guidelines will be provided to entrepreneurs, public authorities and other stakeholders for how to create supportive business environments that are favourable for the deployment of innovative and resilient business models.

These actions will be carefully crafted with local networks to build on local strengths and enhance existing initiatives – giving a new lease of life to promising steps taken by different regional, national and European programmes. 

RUBIZMO is an international team of business innovators, investor gateways, researchers and NGOs working to identify and analyse the best opportunities for rural jobs and growth. The consortium has received funding from the European Union’s Horizon 2020 research and innovation program under grant agreement No. 773621. Over the next three years (2018-2021), the project will be helping rural communities become more economically and socially resilient in the face of them. RUBIZMO officially launched 14-15 May 2018 in Brussels, Belgium.

Follow the project’s first steps and insights on twitter @RUBIZMO 

European media and press enquiries:
Alec Walker-Love, European Science Communication Institute (ESCI), awl@esci.eu  

Contact ATB:
Prof. Dr. Philipp Grundmann
Leibniz-Institute for Agricultural Engineering and Bioeconomy (ATB)
pgrundmann@atb-potsdam.de 

 

 

 

 

 
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Dienstag, 04. September 2018
09:30 - 4. Sept. 2018: ATB-Kolloquium
Institutional and technical strategies for the diffusion of agricultural sustainable innovations (english)
Mittwoch, 05. September 2018
15:00 - 5.-7. Sept. 2018: INSECTA Conference in Gießen
Die 4. internationale Konferenz INSECTA 2018 wird vom 5. bis 7. September 2018 in Gießen stattfinden. Ziel der Konferenz ist es, einen Überblick über den Stand der Technik und Perspektiven der Nutzung von Insekten als Lebens- und Futtermittel sowie im Non-Food-Bereich zu geben. Technologische, poli...
Donnerstag, 06. September 2018
15:00 - 5.-7. Sept. 2018: INSECTA Conference in Gießen
Die 4. internationale Konferenz INSECTA 2018 wird vom 5. bis 7. September 2018 in Gießen stattfinden. Ziel der Konferenz ist es, einen Überblick über den Stand der Technik und Perspektiven der Nutzung von Insekten als Lebens- und Futtermittel sowie im Non-Food-Bereich zu geben. Technologische, poli...
Freitag, 07. September 2018
15:00 - 5.-7. Sept. 2018: INSECTA Conference in Gießen
Die 4. internationale Konferenz INSECTA 2018 wird vom 5. bis 7. September 2018 in Gießen stattfinden. Ziel der Konferenz ist es, einen Überblick über den Stand der Technik und Perspektiven der Nutzung von Insekten als Lebens- und Futtermittel sowie im Non-Food-Bereich zu geben. Technologische, poli...
Mittwoch, 12. September 2018
10:00 - 12.-13. Sept. 2018: LEADS 2018, Berlin
The next Leibniz Environment and Development Symposium (LEADS) will be held in Berlin, on Sept 12-13, 2018. LEADS aims to foster exchange on interdisciplinary and international research and stimulate collaboration on global societal challenges among early career researchers and senior scholars. ...
12:42 - 12. Sept. 2018: Innovationstag Ernährungswirtschaft 2018 am ATB
Der Innovationstag Ernährungswirtschaft Berlin-Brandenburg 2018 wird vom Clustermanagement Ernährungswirtschaft in Zusammenarbeit mit dem Innovationszentrum Technologien für Gesundheit und Ernährung (IGE) der TU Berlin und der Wirtschaftsvereinigung der Ernährungsindustrie in Berlin und Brandenburg ...
Donnerstag, 13. September 2018
10:00 - 12.-13. Sept. 2018: LEADS 2018, Berlin
The next Leibniz Environment and Development Symposium (LEADS) will be held in Berlin, on Sept 12-13, 2018. LEADS aims to foster exchange on interdisciplinary and international research and stimulate collaboration on global societal challenges among early career researchers and senior scholars. ...
Freitag, 14. September 2018
10:00 - Sept 14, 2018: Leibniz Conference on Sustainable Development Goals, Berlin
How do researchers translate grand societal challenges into research agendas? What is the implication for the conduct of research in responsible science to acknowledge the complexity of problems and contributions to societal transformation?

Presseinfo

INSECTA® 2018

28. Aug. 2018: Die 4. Internationale Konferenz zur Nutzung von Insekten als Futter- und Lebensmittel und im Non-Food-Bereich findet vom 5. bis 7. September 2018 in Gießen statt. Die Veranstalter...

Projekt SunBot: Autonome Pflegehelfer für das Beerenobst

14. Aug. 2018: Ein autonom fahrender, mit Energie aus Photovoltaik gespeister Traktor soll künftig in Strauchbeerenanlagen gezielt die Pflege des Unterwuchses übernehmen und damit helfen, Ertrag und...

Leibniz-Institut für Agrartechnik und Bioökonomie e.V. · Max-Eyth-Allee 100 · 14469 Potsdam · Deutschland · Tel. +49 (0)331 5699 0 · E-mail atb@atb-potsdam.de